THE RESILIA ADVOCACY TOOLKIT
Maximize Advocacy Impact Ahead of the Election
The upcoming election cycle creates many opportunities for nonprofits to engage with their communities and advocate for their missions. However, nonprofits often lack the resources and understanding of what role they can play in an election cycle— reducing their potential impact while putting them at risk for compliance violations.
The Advocacy Toolkit from Resilia is here to bridge that gap.
● Toolkit Overview
Solve Nonprofits’ Advocacy Learning Gap
Save time, reduce anxiety, and gain confidence in your advocacy efforts with our toolkit's step-by-step guidance and compliance framework.
Resilia's Advocacy Toolkit helps nonprofits bridge the advocacy learning gap through coursework, AI-powered goal tracking to create and manage plans, and moderated community spaces for support.
"Grassroots advocacy has the power to move the needle on every issue facing communities today. Empowering changemakers with the practical knowledge of how to get started is important work, and I'm excited to see this toolkit support nonprofit leaders with resources they need."
- Hannah Kane, Senior Organizer, Unite Here
● Toolkit Outline
Develop an effective nonprofit advocacy program through 5 expert-built modules
All content was developed by a team of in-house nonprofit experts.
1
Introduction to Nonprofit Advocacy
Video Module:
☐ An Introduction to Nonprofit Advocacy
Support Articles:
☐ The Case for an Advocacy Program
☐ Does your advocacy work need a lawyer?
2
Planning an Advocacy Program
Video Module:
☐ Planning an Advocacy Program
Support Articles:
☐ Building an Advocacy Content Calendar
☐ Choosing the Right Tools
☐ Choosing the Right Tactics and Channels
☐ The Importance of Internal Reporting
Support Resources:
☐ Sample Advocacy Content Calendar
3
Building and Maintaining an Advocacy Audience
Video Module:
☐ Building and Maintaining an Audience
Support Articles:
☐ The Vital Role of ‘Super Advocates’
Support Resources:
☐ Checklist for Advocacy List Management
☐ Advocacy Campaigns Tracker
4
Advocacy Campaigns, Optimization and Reporting
Video Module:
☐ Campaigns, Optimization, and Reporting
Support Articles:
☐ Building a Ladder of Engagement
☐ How to Handle Rapid Response
☐ Working With Partners and Coalitions
Support Resources:
☐ Campaign Messaging Examples
☐ After-Action Report Template
☐ Stakeholder Report
5
Getting involved in Elections and Government
Video Module:
☐ How to (Safely) Get Involved in an Election
Support Articles:
☐ A Basic Election Program
Support Resources:
☐ Campaign Messaging Samples
Get the Toolkit 🧰
Learn to amplify your mission while managing compliance risks
5 video modules taught by nonprofit advocacy experts
20+ expert-developed resources, including email templates, social media guides, and policy one-pager
Watch a demo of the Advocacy Toolkit
● Pricing
Pricing Options
Competitive pricing for both nonprofits and their funders.
Buying for Yourself:
Individual Purchase
$500
Per Toolkit
Ideal for nonprofits looking to enhance their advocacy.
5 video modules of expert content
20+ templates and resources
Amplify your mission while
managing compliance risks
Buying for Others as a Grantmaker or Supporting Organizations:
Small Group Purchase
$450
Per Toolkit
Group Purchase rates for 2-50 toolkits.
5 video modules of expert content
20+ templates and resources
Amplify your mission while
managing compliance risks
Medium Group Purchase
$400
Per Toolkit
Group Purchase rates for 51-99 toolkits.
5 video modules of expert content
20+ templates and resources
Amplify your mission while
managing compliance risks
Large Group Purchase
$375
Per Toolkit
Group Purchase rates for 100+ toolkits.
5 video modules of expert content
20+ templates and resources
Amplify your mission while
managing compliance risks
● FAQ
Get Your Questions Answered
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Absolutely! A single toolkit purchase buys access for everyone at your organization.
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Only if you purchase the add on. This resource is sold separately.
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Absolutely! The bulk-purchase options were created with grantmakers in mind.
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You will get access to a specific corner of the platform specific to your experience with the toolkit, including: advocacy content in Academy, associated objectives/AI-powered goal templates, and a moderated community space surrounding the topic.
You will not gain access to the full Resilia platform.
● Content
Advocacy Webinar Recording
We recently sat down with advocacy experts from The New Majority NYC, Groundwork Project, and Social Current to discuss strategies for nonprofits and funders to successfully drive awareness on critical issues, mobilize grassroots movements, and shape public policy while maintaining compliance with legal requirements.
Watch the crucial conversation below.