Giving Tuesday: How to Maximize Success for Your Nonprofit

Giving Tuesday: How to Prepare and Maximize Success for Your Nonprofit

Giving Tuesday was created in 2012 to encourage acts of kindness from helping a neighbor to donating to your favorite charity. The participation and support for this day is global, and in 2019, participants raised $1.97 billion in total. 

This year, Giving Tuesday is on December 1, and our team at Resilia is here to share some ways your nonprofit can prepare and make the most of this special day!

Optimize your online presence 

Review your website to make sure it looks clean, clearly explains your mission and promotes Giving Tuesday. Your organization’s “Donate” page should be easy to find with a user-friendly donation process. Test out these features in advance to ensure everything functions smoothly. 

Register with Giving Tuesday

While you can participate in Giving Tuesday across your own social channels and network, it is important to join the movement by signing up on the Giving Tuesday website to receive emails with helpful tips and reminders. The Giving Tuesday Facebook group is another valuable resource for connecting with other charitable organizations about best practices. 

Communicate a clear call-to-action

Whether it’s through donations, volunteering or posting on social media, there are many ways people can show support for your organization. Prepare a clear call-to-action to let people know exactly how they can contribute. Here are some useful materials to help you get started:

• Prepare your Giving Tuesday strategy: This complete guide outlines how to maximize support from donors and includes key messages, sample emails, press release templates, general social media tips, and more!

• Build an impactful campaign: This step-by-step guide includes helpful planning tools that walk you through organizing your campaign’s team, developing your narrative and defining your “ask.”

Share your message through multiple channels

Amplify your organization’s message by using a variety of communication channels. These online tools can help with audience engagement and participation:

• Prepare a social media strategy: Create a social media plan and use #GivingTuesday to extend the reach of your message. Check out the Giving Tuesday social media toolkit for tips on how to make your campaign a success.

• Share impressive graphics: Create eye-catching designs for any social media platform by using Canva. To make things even easier, you can use Giving Tuesday’s templates, which are already designed and ready to use!

Thank your supporters

Show appreciation for your supporters through photos, impactful stories and letting them know how their contributions have helped your organization. Keep a record of those who participated in Giving Tuesday because they might be continued loyal supporters of your nonprofit. 

Our team at Resilia seeks to help nonprofits and grantors achieve their missions through support, resources and more. Learn more about the services we offer and contact us for a free consultation today!