End of year fundraising
Giving Tuesday
We understand that the pressure to launch Giving Tuesday campaigns and make end of year appeals can be overwhelming, especially when you’re already juggling multiple responsibilities.
This is why we’ve got everything you need to make your Giving Tuesday and end of year campaign a success.
You’ve got this!
Countdown to your best Giving Tuesday, yet!
Words of wisdom from nonprofit experts
Grow from our extensive fundraising experience
You’re in good company. We’ve got decades of experience and hundreds of fundraising campaigns under our belt. Learn from nonprofit experts on how to have successful Giving Tuesday and end of year campaigns.
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Effective storytelling is the key to connecting with potential donors
Never underestimate the power of great storytelling. Surround your impact reporting with compelling narratives, photos, videos, and testimonials to create an emotional connection with potential donors.
Jess Forrester, Chief Revenue Officer
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Consider how Giving Tuesday fits in your end of year appeal.
Will Giving Tuesday be the kickoff for your end of year giving or completely separate? Consider your target audience that’s most likely to give online, and if/ how that’s different than your end of year donors who typically donate via snail mail.
Rachel Costa, Senior Philanthropic Partnerships Manager -
Make donating as frictionless as possible
Even inspired potential donors need an easy path to contribute. Make sure it is clear how to donate on your social media, through the emails you send, and on your website. Donors will drop off if they need to search too hard or go multiple layers deep to donate.
Rustin Nethercott, Senior Growth Marketing Manager -
Giving Tuesday and end of year goals don't have to be financial.
This is an opportunity for all nonprofits.
Your goals can focus on increasing followers, organizing volunteers, getting in-kind donations, signatures on a petition, shares on a post or story, or some other goal that's connected to your mission.
Sarah Angello, Head of Operations
Giving Tuesday Advice
Running expert campaigns from start to finish
Launching a high value campaign can be daunting, which is why our nonprofit experts have walked through the process step-by-step.
Watch all three videos to learn how to run your Giving Tuesday and end of year campaigns like a pro.
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Building a fundraising campaign
Create a compelling campaign.
Learn how to craft a narrative and build a campaign that helps you reach your goals and resonates with your audience.
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Stay on top of your campaign progress
Building a campaign is complex and complicated.
Make sure you’re on pace to launch on time, your team’s in sync, and you’re on track to meet your goals.
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Expanding your donor network
Don’t lose momentum after launching your campaign.
Make sure you know how to turn one-time contributors into life long supporters.
Resilia Nonprofit Platform
Let us do the heavy lifting
The Resilia Nonprofit Platform is tailored to help nonprofits succeed. See how much easier creating a successful Giving Tuesday campaign can be with our intuitive technology.
Stories
Stand out and gain supporters for your mission
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Share stories from your organization about your progress, mission, and impact to create meaningful connections with your supporters and champions.
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Share what your Giving Tuesday campaign will be and highlight your impact from your campaign by sharing Resilia Stories directly with your funder.
*Available for sponsored grantee accounts.
Donations
Collect donations from a customized donation page
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Resilia Donations allows you to create custom, individual donation pages as campaigns. You can customize your story and tailor it to your Giving Tuesday or end of year giving campaign.
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Each campaign you create in Resilia allows you to add a specific fundraising goal.
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Add a progress bar to motivate donors with your goal progress in sight.
Goals
Reach your goals as a team
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Resilia Donations syncs your fundraising progress directly to Resilia Objectives.
You’ll have your donations progress automatically populated as a chart.
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Add Tasks and assign team members and work together to achieve your goals.
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Add Updates to document your progress, note feedback, or comment on your goal status.
Resilia Nonprofit Platform
Supporting your success
Whether you’re looking for strategic assistance, growing your professional development, or support from peers who understand the stress of Giving Tuesday and end of year giving: Resilia helps you build capacity to achieve your mission.
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Join our community
Connect with other nonprofits who are doing the same process and share wins, find solutions, and learn from each other.
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Fundraising learning track
Get equipped with the knowledge and tools to create a robust and effective fundraising strategy.
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Giving Tuesday learning track
Enroll in our learning track to gain confidence in launching your Giving Tuesday and end of year campaigns.
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Learn how to set S.M.A.R.T goals
Make sure you’re setting yourself up for success by creating realistic goals for your end of year campaigns.
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Giving Tuesday planning template
Get excited to set your goal, outline what you'll share, and feel prepped and ready to get started.
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Giving Tuesday launch template
Get ready to smoothly execute your tasks, delegate to your team, and achieve your goal.