How Nonprofits Can Enhance Their Online Donations

Fundraising for your nonprofit is a complex process that requires time, energy, and strategy. However, the supporters' donation process to your organization should be simple. This blog post outlines three tips that can enhance your online fundraising. 

1. Add a Donation Link to Your Nonprofit’s LinkedIn Page
An often overlooked but highly valuable tool for fundraising is your LinkedIn page. With over 800 million engaged members, LinkedIn is a fantastic platform for nonprofits to reach a large audience of professionals with the financial means to donate to causes they care about.

If you don’t already have a LinkedIn company page for your nonprofit, you should create one now. A LinkedIn company page differs slightly from an individual profile, but it’s free and easy to set up. Nonprofits can use LinkedIn pages to create solid profiles for their organizations, help them establish credibility, and make meaningful connections with potential donors and supporters. Don’t forget to add a link to your online donation page to get the most out of your LinkedIn profile.

2. Create and Share Your Impact Stories 
Part of a successful fundraising strategy is building trust with your donors and supporters. You can do this through impactful storytelling. Here are some critical steps to consider:

• Understand your audience. Start by thinking about what motivates your donors and supporters. What are their values and aspirations? Tailor your storytelling to resonate with their interests and concerns.

• Identify compelling stories. Look for stories within your organization that highlight the impact of your work. Identify individuals or communities whose lives have been positively transformed by your programs. Authentic stories that evoke emotions and showcase real-world change will likely engage and inspire donors.

• Show, don't just tell. Use visual elements such as photographs and videos to complement your storytelling. Visual content can significantly impact by evoking emotions and helping donors connect more deeply with your cause.

• Incorporate personal testimonials. Include firsthand testimonials from beneficiaries, volunteers, or staff members. Personal stories add authenticity and credibility to your narrative, showcasing the people behind your organization's mission.

• Connect with donor values. Link your stories to the values and goals of your donors. Highlight how their support aligns with the positive outcomes depicted in your stories. Demonstrate the tangible difference they can make through their contributions.

• Be transparent and genuine. Build trust by being transparent about your organization's impact, challenges, and financial accountability. Share progress reports, impact metrics, and success stories regularly to demonstrate the effectiveness of your programs.

Through the Resilia Nonprofit Platform, organizations can utilize Resilia’s Storybuilder Tool to share stories and motivate supporters to donate. Through the Storybuilder Tool, nonprofits can easily add images, quotes, and videos and include a call-to-action link to their donation page. Once completed, stories can be easily shared in emails, newsletters, and social media.

3: Make Your Online Donations Process Easy

An online donation tool offers nonprofits many benefits, including accepting contributions from a wider audience, gaining insights, and building lasting relationships with donors. To streamline the online donations process, look for a tool that supports the following:

• Convenience and accessibility for donors

• Using donor data for targeted strategies

• Automated payouts at the frequency you need

• Automatic charitable donation receipts

• Ability for donors to cover fees

When a visitor lands on your donation page, it should be easy for them to donate. A smooth donation experience can distinguish between a potential donor contributing to your organization or clicking off the page. There are several key components to include on a donation page to ensure your donors have a great experience:

• Clear branding so they know they’re at your organization’s donation page

• A donation form that is straightforward and easy to use 

• Options for one-time and recurring donations so they can give how they like

• Multiple payment options to support how they want to pay

Resilia Donations is an online donation tool that includes the above features, making it easy to solicit and accept contributions wherever your donors are, whether on your website, in emails, or on social media. With Resilia Donations, you can customize your donation page with your branding and mission, helping to turn visitors into donors precisely what you want when you’re fundraising.

Putting It All Together
When taking steps to shore up your nonprofit’s fundraising, incorporating online channels like LinkedIn and other social media, promotional tools and techniques like storytelling, and an easy-to-use online donations portal are three essential keys to success. Resilia provides the fundraising tips and tools outlined in this post – and many more – on our comprehensive Resilia Nonprofit Platform. To learn how to use Resilia Donations and other fundraising resources for FREE, visit the Resilia Donations page today!